FASHION DESIGNER & ARTIST
VLERA COCAJ
“Ever since I can remember, I have been constantly creating things. Not just jewelry and garments, but everything, really. Born and raised in Prishtina, I didn't quite have the resources to bring my ideas to life. So, I had to learn everything by myself and make things work until I achieved the results I had been aiming for. And that's why vlerë also holds importance to me; it made me grow as an artist, both professionally and emotionally.”
SUSTAINABLE FASHION AND HANDBAGS
Meet Vlerë, a talented young Kosovan artist and jewelry designer who is passionate about creating unique pieces inspired by the beauty of little things. Born and raised in Prishtina, she faced limited resources but never let it hinder her creativity. From a young age, she found herself constantly crafting, not just jewelry and garments, but a myriad of things. Her journey with vlerë, her brainchild, has been transformative both professionally and emotionally, shaping her into the artist she is today.
Vlerë isn't your typical jewelry artist; she sees herself as a versatile creator, delving into various art forms beyond jewelry design. Her designs are a blend of inspiration drawn from minute details, resulting in pieces that are both beautiful and intriguingly unconventional. She thrives on challenges, experimenting with novel materials and components, bringing her imaginative concepts to life through her jewelry.
What sets vlerë apart is its uniqueness and rebellious spirit. Vlerë is more than just a brand; it's a statement, a celebration of individuality. Her creations are bold and a tad eccentric for the Kosovan market, making them even more special. Every piece she crafts carries a part of her essence, as she invests significant effort in ensuring that her creations resonate with the wearer on a personal level.
One aspect that fills Vlerë with pride is its unwavering commitment to sustainability. Embracing the ethos of eco-consciousness, most of her garments are crafted from upcycled or deadstock fabrics, embodying the essence of sustainable fashion. Additionally, each jewelry piece is meticulously made to order, reducing waste and ensuring that every creation is crafted with care and purpose.
In the realm of jewelry artistry, sustainable fashion, and the unique allure of vlerë, this young Kosovan artist continues to carve her path, leaving a mark that is as unforgettable as her creations.
